Valpak® retained WillowTree to help re-design and develop its new iPhone, Android and iPad apps, launched in February 2012. The apps are designed to bring the number one brand in coupons and local deals to your mobile device, making finding the best local deals and coupons effortless.
-Valpak Coupons: Exclusive local coupons that can be redeemed right from your iPhone, iPod, or iPad, including by being scanned straight from the consumer’s mobile device by the Valpak Merchant app, also developed by WillowTree.
-Valpak Deals: Bought in advance direct from Valpak for savings, often from 50-90% off retail prices.
-Review the business details on each business including hours, locations, directions, etc.
-User can manage his/her membership and manage his/her personal information directly through the app, making it easy to purchase Deals again and again.
-The Savings For You feature is an automated collection of offers in the user’s geography that are most likely to catch the user’s interests.
-Once a week, the app notifies users via a customizable notification that “Savings For You” picks have been chosen for them.
-The Valpak app automatically detects the user’s geography and displays results within 25 miles of your location, sorted by distance.
-Search all coupons and deals from local businesses by keyword, name, or category.
-Users can favorite Coupons and Deals for easy retrieval later.
-Access to Favorites all at once under My Valpak.
- Socially share coupons and deals via Facebook, Twitter, email or IM.
- Full integration of coupons and deals into Apple’s Passbook platform.
Some coverage of the re-launch of the new apps:
MediaPost uses Valpak app as the “industry standard” for mobile couponing: http://www.mediapost.com/publications/article/192245/mma-creating-mobile-coupon-ad-standard.html
Valpak’s press release on the development and integration of its coupon and deal apps into Passbook: http://www.willowtreeapps.com/blog/willowtree-develops-apple-passbook-app-integration-for-valpak/
Leading blog, TUAW covered the Valpak app for being one of the best Passbook integrations: