Perhaps no industry has as much potential to take advantage of mobile platforms as retail. Consumers and salespeople will have access to real-time product information, pricing and specials. Retailers who take advantage of this new medium will have significant advantages, especially in the highly desirable SmartPhone-carrying demos.
WillowTree has completed a variety of mobile strategy, design and development projects for retail and ecommerce clients. We have launched several Point of Sale (POS) apps which permit consumers and salespeople to access real-time information about complicated products, or how to enhance products they are considering the purchase of.
Bricks and mortar retailers have the amazing opportunity to promote applications that users can access in store to assist in their purchasing decision. Examples include helping consumers quickly find correct parts (e.g. headlights for your make/model of car) to augmenting their purchase (e.g. providing recipes for the fish they just purchased, which also results in significant incremental sales opportunities).
WillowTree has deployed real-time product searches and one-click ordering capabilities on the phone for both eCommerce and bricks-and-mortar retail clients.
Sample Retail/eCommerce apps and projects: