The challenge with any media site is – give readers what they want, when and how they want it. Sounds simple, but SB Nation, a fast-growing network of online sports communities, knew its mobile audience would want to have a say in how they got their news.
SB Nation worked with WillowTree Apps to deliver a feature-rich, customizable and native mobile app for the Android platform.
It’s not enough that the app’s Newsfeed delivers the latest sports and commentary from the NFL, MLB, NBA, NHL, College football and basketball, Nascar, Tennis, Golf and more in real-time; with the “Lineup” feature, fans can customize their Newsfeed with content from their favorite blogs, teams and sports. It’s all tied to SB Nation’s central platform, so users who make changes will get that experience when they log-on from any device, mobile or not. Social needs are met through the Join Communities feature and through Comments, which facilitates discussions. Users can further customize their experience through “Following,” which provides notifications when news events and StoryStreams are updated.