BIA | Kelsey is the leading advisor to the local media executives. As a leading source of industry information for local media and advertising experts, BIA | Kelsey knew its increasingly mobile audience required great apps that could make getting news and trends on the run even more compelling than sitting down to a desktop.
BIA | Kelsey teamed with WillowTree Apps to deliver the site’s widely-followed blogs, features and commentary to a demanding and mobile professional audience. WillowTree Apps designed and developed native mobile applications for the iPhone, Android and Windows Phone 7.
The iPhone app made use of the iOS latest advanced mobile RSS reader. In the fast-paced world of media and advertising, BIA | Kelsey knew that delivering great apps would help it keep pace with its dynamic target audience.