Johnson & Johnson selected WillowTree Apps to create the BabyCenter My Baby Today and My Pregnancy Today apps, and the BabyCenter Birth Class iPad app.


BabyCenter LLC, the number one pregnancy and parenting destination worldwide, needed to meet demand from its target audience for a mobile solution while juggling many other high-priority internal projects. In order to successfully engage mobile users and extend brand to the mobile platform, the new apps would have to integrate well with internal databases, offer social integration, and be media-savvy to offer fetal development images. Already a sophisticated online destination with a myriad of IT initiatives in play, BabyCenter needed a mobile development team that could engage as an extension of its own internal teams.

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The Solution

WillowTree Apps engaged with BabyCenter LLC as a mobile development partner, working well with internal teams to ensure timely delivery and integration with internal systems.

The first result was the BabyCenter My Pregnancy Today app for iPhone and iPod Touch, featuring database integration for display of day-by-day pregnancy information including checklists and nutritional guides. Rich media allows for videos and fetal images while social integration offers users access to “Birth Clubs.” The success of these apps led to WillowTree being retained to create apps for the Android and iPad platforms.

The My Pregnancy Today Android app took that space by storm, earning its place as one of the fastest growing apps at that time.

The BabyCenter Birth Class iPad app, which offers advanced video integration and real-time syncing between video and other content on a split screen, was featured by Apple during its launch of the iPad 2. WilllowTree earned its place as a valuable mobile partner, delivering great solutions while allowing the internal team to stay focused on other projects.

App Store Google Play
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Recognition and Press

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