Development of Johnson & Johnson's award-winning BabyCenter applications: My Pregnancy Today, My Baby Today and Birth Class for iPad


BabyCenter®, the number one pregnancy and parenting destination online, needed to meet demand from its audience of new and expecting parents for a mobile solution while juggling a number of other high-priority projects. To successfully engage mobile users and extend the BabyCenter brand to mobile, their apps would need to integrate seamlessly with internal databases, popular social media platforms, and provide users with a rich multimedia experience unlike any other. BabyCenter needed a mobile development partner that could engage with them fully and act as an extension of their own team. They asked WillowTree to help bring their apps to life.

The Solution

portfolio-graphic-babycenterWillowTree and BabyCenter’s internal teams worked together to produce three best-in-class mobile solutions for new and expecting parents everywhere. The first result was the My Pregnancy Today app for iPhone and iPod Touch, featuring database integration for display of day-by-day pregnancy information, checklists, and nutritional guides for expecting mothers. Advanced media functionality allows users to watch videos in the app and view fetal images, while social integration offers expecting parents access to special “Birth Clubs.”


After a highly-successful launch, BabyCenter retained WillowTree to create additional apps for Android and iPad. The My Pregnancy Today application for Android took the mobile space by storm, earning it a place as one of the fastest-growing apps at the time of its release to the Google Play store. BabyCenter’s third app, Birth Class for iPad, was featured by Apple at the iPad 2 launch and earned recognition for its advanced video-integration features, and real-time syncing functionality between videos and other in-app content on a split screen.

BabyCenter’s award-winning applications have gone one to receive significant media coverage and praise from happy users throughout the world, earning WillowTree its place as a valuable mobile solutions specialist. BabyCenter’s internal teams continue to partner with WillowTree’s developers today.

Honors & Achievements

AppRx Report: Top Health & Medical Apps for iOS – My Pregnancy Today

AppRx Report: Top Health & Medical Apps for iOS – My Baby Today

AppRx Report: Top Health & Medical Apps for Android – My Pregnancy Today

AppRx Report: Top Health & Medical Apps for Android – My Baby Today

W3 Awards: Silver Award, Health & Wellness Apps – My Baby Today


App Store Google Play

Recognition and Press

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