The CFA Institute initially retained WillowTree Apps to assist in developing a mobile strategy based on marrying the content CFA had available with the needs of the CFA current and prospective member audience. Particular emphasis included a detailed analysis of what changes to existing content and delivery methods would be required in order to ensure compatibility with mobile devices and apps.
After successful conclusion of the strategy project, WillowTree was retained to design, develop, test and launch the CFA Institute iPhone and Android apps.
The apps permit users to easily consume CFA’s critical content, including video, audio and text. Users can create a library whereby they can download media to their device to be played or reviewed later, even if the user does not have an active internet connection. The app also permits users to easily share content with others.
In its first week of launch in September 2011, the app was listed by Apple’s iTunes App Store as the top new Finance App.
Download the CFA Institute iPhone App here.
Download the CFA Institute Android App here.