McKinney ISD

McKinney ISD

McKinney Independent School District engaged with WillowTree to design & develop apps for iPhone, Android, Blackberry & mobile web to increase parent & student engagement.

Challenge

How do you attract and keep the attention of busy parents and students? With mobile apps that give them what they want when they want it. The McKinney Independent School District needed especially to increase engagement with parents and found that most of them weren’t coming to the traditional website as much as they were looking to do things on their mobile phones.

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The Solution

School lunch menus, grade and attendance records, alerts and news of sporting and arts events are just a few of the most-used features of the McKinney Independent School District’s mobile apps designed by WillowTree Apps. WillowTree knew what users most wanted to see in a mobile app—because they asked them.

Recognition and Press

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